The bourgeoisie and the petty bourgeoisie have armed themselves against the rising proletariat with, among other things, ''culture.'' It's an old ploy of the bourgeoisie. They keep a standing ''art'' to defend their collapsing culture.
The cult of individuality and personality, which promotes painters and poets only to promote itself, is really a business. The greater the ''genius'' of the personage, the greater the profit.