Quotes Categories

Leo Burnett Quotes

American Marketing Expert

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Category: Advertising

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

Category: Advertising

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

Category: Advertising

What helps people, helps business.

Category: Business

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

Category: Dreams

To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

Category: Mistakes