Advertising is the greatest art form of the twentieth century.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
Ads are the cave art of the twentieth century.
Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen.
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
The car has become an article of dress without which we feel uncertain, unclad, and incomplete.
Diaper backward spells repaid. Think about it.
A successful book cannot afford to be more than ten percent new.
Category: Books And Reading
It is the weak and confused who worship the pseudosimplicities of brutal directness.
The mark of our time is its revulsion against imposed patterns.
It is critical vision alone which can mitigate the unimpeded operation of the automatic.
Category: Critics And Criticism
Money is a poor man's credit card.