Women's battle for financial equality has barely been joined, much less won. Society still traditionally assigns to woman the role of money-handler rather than money-maker, and our assigned specialty is far more likely to be home economics than financial economics.
Americans want action for their money. They are fascinated by its self-reproducing qualities if it's put to work. Gold-hoarding goes against the American grain; it fits in better with European pessimism than with America's traditional optimism.
The best business plans are straightforward documents that spell out the ''who, what, where, why, and how much... ''