Quotes Categories

Advertising Quotes

You can tell the ideals of a nation by its advertisements.

Author: Norman Douglas (1868-1952)

Profession: British Author

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Author: Peter F. Drucker (1909)

Profession: American Management Consultant, Author

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.

Author: Dr. Charles Edwards


'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

Author: Mark Edwards

Profession: British Journalist

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

Author: Zelda Fitzgerald (1900-1948)

Profession: American Writer

How about this for a headline for tomorrow's paper? French fries.

Author: James French


That's the kind of ad I like, facts, facts, facts.

Author: Samuel Goldwyn (1882-1974)

Profession: American Film Producer, Founder, MGM

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.

Author: Morris Hite


No agency is better than its account executives.

Author: Morris Hite


Several years before birth, advertise for a couple of parents belonging to long-lived families.

Author: Oliver Wendell Holmes (1809-1894)

Profession: American Author, Wit, Poet

The right name is an advertisement in itself.

Author: Claude Hopkins


I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

Author: Aldous Huxley (1894-1963)

Profession: British Author

Promise, large promise, is the soul of an advertisement.

Author: Samuel Johnson (1709-1784)

Profession: British Author

The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.

Author: Samuel Johnson (1709-1784)

Profession: British Author

Society drives people crazy with lust and calls it advertising.

Author: John Lahr