Posted: August 25, 2011 03:10 AM
LOS ANGELES -- The men and women on our annual Celebrity 100 list--the most powerful people in the entertainment business this year--earned $4.5 billion over the last 12 months by starring in films, playing basketball, walking the catwalk and more. But they also rose to the top by garnering influence.
These days that means mastering social media. Lady Gaga topples Oprah Winfrey from her No.1 spot on our list, which she's given up for only the third time in seven years. Gaga is there not just because of the $90 million she earned with a monster tour, but also because of her 32 million Facebook fans and 10 million Twitter followers--aka Little Monsters--who helped move 1 million digital downloads of her recent single "Born This Way" in only five days. They're also happy to buy the MAC makeup, Monster headphones and Virgin Mobile phones she features in her videos.